Public Relations Department

Core Responsibilities:

• Communication Strategy: The department develops and implements communication strategies to inform the public about BENSESA’s activities, programs, and initiatives. This includes identifying target audiences and tailoring messages to their specific needs.
• Media Relations: Building and maintaining positive relationships with media outlets (print, broadcast, and online) is essential. The department issues press releases, organizes press conferences, and responds to media inquiries. They aim to get positive media coverage for the agency’s work.
• Public Awareness Campaigns: The Public Relations Department designs and executes public awareness campaigns to educate the public about environmental sanitation issues, promote healthy practices, and encourage community participation. This might include using various channels like social media, radio, television, print materials, and community events.
• Stakeholder Engagement: Building and maintaining relationships with key stakeholders, such as community leaders, government officials, NGOs, and other organizations, is a priority. This involves communication, collaboration, and seeking feedback.